Marketing Vanguard

Marketing Vanguard

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Building the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way

In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams to ...  عرض المزيد

Marketing as a Profit Center featuring Llibert Argerich

Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit ...

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How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria

Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transfor ...

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How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair

Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique ...  عرض المزيد

Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands.Ethan shares how his journey from Eli Lilly to Purd ...  عرض المزيد