This Week in Business

This Week in Business

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Why Hiring Has Slowed Without Mass Layoffs

Peter Cappelli, Professor of Management and Director of the Center for Human Resources at The Wharton School, examines the cooling in white-collar job openings, the impact of investor-driven cost cutting, the concept of “AI washing,” and why economic uncertainty is keeping compan ...  Show more

Stablecoins Explained: Bridging Digital Assets and Traditional Finance

Kevin Werbach, Wharton Professor of Legal Studies and Business Ethics, discusses the Stablecoin Toolkit and how clearer definitions, regulatory frameworks, and emerging use cases could position stablecoins as a bridge between digital assets and the traditional financial system. H ...  Show more

Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling. Hosted on Acast. See acast.com/priv ...  Show more

The Economic Reality Behind Billionaires Taxes and State Budgets

Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their ...  Show more

How Advertising Could Reshape ChatGPT and Digital Marketing

Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising. Hosted on Acast. See acast.com/priv ...  Show more