This Week in Business

This Week in Business

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AI Stocks, Oil Prices, and the Fed’s Next Move

Jeremy Siegel, Wharton Emeritus Professor of Finance and Chief Economist at WisdomTree, examines the market rally fueled by AI stocks, the economic impact of rising oil prices and tensions with Iran, the outlook for Federal Reserve policy under Kevin Warsh, and the mixed legacy o ...  Show more

Federal Reserve Leadership Transition Amid Economic and Political Pressures

Patrick Harker, Wharton Professor of Operations, Information, and Decisions, and former President of the Philadelphia Federal Reserve Bank, reflects on Jerome Powell’s tenure leading the Federal Reserve through the pandemic, inflation concerns, and political pressure, while also ...  Show more

Brands and Identity in the Age of Social Media

Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable t ...  Show more

Preparing American Cities for the Global World Cup Stage

Kevin Kaiser, Wharton Adjunct Full Professor of Finance, explores how cities like Philadelphia are preparing for the influx of global soccer fans during the World Cup, examining transportation, hospitality, public safety, sports culture, and the long-term branding impact for the ...  Show more

AI’s Real Impact on Jobs and Productivity

Peter Cappelli, Wharton Professor of Management, discusses why artificial intelligence has yet to significantly replace jobs, how companies are navigating AI investments and organizational change, and what new graduates should understand about the evolving workforce and productiv ...  Show more