This Week in Business

This Week in Business

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The Economic Cost of Conflict with Iran

Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, breaks down the projected budgetary costs of conflict with Iran, estimates potential GDP losses driven by higher oil prices, and explains ...  Show more

The Decline of the Cover Letter in the AI Era

Judd Kessler, Professor of Business Economics and Public Policy at the Wharton School and author of Lucky by Design, explains how artificial intelligence is eroding the signaling power of cover letters and elevating the importance of recommendations, networking, and real-world co ...  Show more

From Hype to Impact: AI Reshapes Enterprise Software

Stefano Puntoni, Marketing Professor at the Wharton School and Co-Director of the Wharton Human-AI Research Program, explains how artificial intelligence is pressuring SaaS margins, lowering barriers to entry, reshaping pricing models, and marking a potential inflection point for ...  Show more

Fed Leadership, Rate Cuts, and Geopolitical Risks Ahead

Jeremy Siegel, Professor Emeritus of Finance at the Wharton School and Senior Economist at Wisdom Tree, analyzes the Supreme Court’s ruling on tariffs, the market’s resilience amid policy uncertainty, the potential impact of Kevin Warsh as Fed chair, and how geopolitical tensions ...  Show more

Understanding Crypto Sentiment and Market Signals

Dave Reibstein, Professor of Marketing at the Wharton School, explains how the school’s Cryptocurrency Confidence Index tracks U.S. consumer sentiment, explores links between confidence and price volatility, and examines the role of regulation and public perception in shaping the ...  Show more