Wharton Business Daily

Wharton Business Daily

WHARTON BUSINESS DAILYWHARTON BUSINESS DAILY
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Is Influencer Marketing Worth It?

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Acast. See acast.com/privacy for more information. 

 . 13min 57sec
What Is the Role of Customers in the Gig Economy?

Lindsey Cameron, Wharton Assistant Professor of Management, joins the show to discuss the gig economy and how it pits customers against workers. Hosted on Acast. See acast.com/privacy for more information. 

 . 9min 14sec
What Does the Labor Side of Manufacturing Need Over the Next Decade?

John Coykendall, Deloitte's Vice Chair of US Industrial Products & Construction, joins the show to discuss hiring in the manufacturing sector. Hosted on Acast. See acast.com/privacy for more information. 

 . 12min 45sec
Why Extreme Temperatures Make Workers More Susceptible to Injuries

Penn Assistant Professor Jisung Park joins the show to discuss his new book, Slow Burn: The Hidden Costs of a Warming World, in honor of Earth month. Hosted on Acast. See acast.com/privacy for more information. 

 . 13min 45sec
Should ESG Be Politicized? Why ESG Has Become an Easy Target

Michael Maslansky, CEO of Maslansky & Partners, joins the show to discuss the political and fiscal debate over ESG. Hosted on Acast. See acast.com/privacy for more information. 

 . 10min 22sec