Shopify Masters

Release Date

All Episodes

Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ... Show more

. 34min 4sec

Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You

Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand desi ... Show more

. 27min 27sec

The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse

NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how ... Show more

. 37min 14sec

We Crashed Coachella With Zero Budget and Sold Out in 24 Hours

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire invent ... Show more

. 35min 2sec

Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing Algorithms

Ethan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale margins and keeping operations lean, Glenn scaled the company drop by drop int ... Show more

. 41min 11sec