Shopify Masters

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All Episodes

Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale

Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. For more on Cozy Earth, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

. 29min 45sec

Why I Left My Hollywood Dream Job To Become an Entrepreneur

Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 mill ... Show more

. 27min 13sec

How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand

Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Br ... Show more

. 37min 17sec

Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers

Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue. For more on Coyuch ... Show more

. 32min 56sec

Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ... Show more

. 34min 4sec