Shopify Masters

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All Episodes

How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relations ... Show more

. 35min 22sec

The Beauty Brand Playbook Behind Lore's Successful Launch

Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she ... Show more

. 36min 47sec

How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain

By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce ... Show more

. 30min 26sec

How Brightland Became The Olive Oil Brand Beloved by Press and Retailers

Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and ... Show more

. 44min 4sec

The Mistakes That Changed Everything (From 8 Real Businesses)

Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses. For more from these leaders click here Subscribe and watch Shopify Masters on Yo ... Show more

. 13min 13sec