Down to Business English

Loyalty programs may look like a simple way to reward regular customers, but the business model behind them has changed dramatically. From copper tokens and trading stamps to airline miles, mobile apps, and digital wallets, companies have continually found new ways to encourage c ...  Show more

Zhu Rongji went from being branded a political outcast to becoming one of the most important economic reformers in modern Chinese history. As mayor of Shanghai, vice premier, central bank governor and eventually premier, he helped tackle inflation, restructure China’s huge state- ...  Show more

For nearly thirty years, extremely low interest rates in Japan have made the yen one of the world’s most important funding currencies. Investors have borrowed cheap yen and invested the money in higher-yielding assets around the world. But as the Bank of Japan raises interest rat ...  Show more

For decades, Intel was one of the most dominant companies in the global technology industry. Its processors powered the majority of personal computers, and its ability to both design and manufacture its own chips gave the company a major competitive advantage. But a series of str ...  Show more