The Business of Fashion Podcast

The Business of Fashion Podcast

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How Fashion Brands Are Winning the Winter Olympics

While the Olympics remain one of the world’s biggest sporting stages, they are also one of the most tightly controlled marketing environments. Rules limit how sponsors can interact with athletes and advertise during the Games. As a result, fashion and sportswear brands are findin ...  Show more

Ask Imran Anything: Luxury’s Flop Era, Global Market Dynamics, Fashion Careers and more

In this Ask Me Anything episode, Imran Amed answers questions submitted by listeners from around the world, spanning luxury’s current downturn, the collapse of major wholesale platforms, the realities facing emerging designers, and how global growth narratives in India and Africa ...  Show more

The New Rules for Influencer Marketing

Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt selling. As BoF publishes a new case study o ...  Show more

The Couture Season That Cut Through

Editor-at-large, Tim Blanks and editor-in-chief, Imran Amed are back from the Haute Couture Spring/Summer 2026 shows where the biggest moments of the week lived up to all the anticipation.Jonathan Anderson’s debut at Dior reframed couture as a six-month creative lab — a backbone ...  Show more

Making Sense of Fashion’s Brutal Job Market

Across fashion, companies that once embraced remote or hybrid work are increasingly pushing employees back into the office, with some moving towards four or even five days a week. At the same time, competition for jobs, particularly at entry level, is intensifying amid layoffs, s ...  Show more