It's the 450th episode. Okay, it's actually the 451st. But close enough. Every 50 episodes, Jason steps back and reflects on the show: how it's changed, why it's changed, and what he's learned from making it. And this time, he shares the formula for why it’s changed over the year ...Show more
You Can’t Scale a Secret
Danielle Sepsy started developing her secret scone recipe at 13. That recipe built The Hungry Gnome. But to grow, she had to share it with her team, and eventually with the world in her new book, The Scone Queen Bakes. So how do you scale a secret without losing your edge? Daniel ...Show more
Win Your Category
What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula, to break down exactly how it works. Kevin lays o ...Show more
Insider's Guide to LinkedIn
Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content ...Show more
The Wildest Story You've Ever Heard
Today, Jason is sharing something different and special. His wife, Jennifer Miller, has a new podcast — a true-crime story about mistaken identity, impossible choices, and one man who goes to prison for his twin brother's crime. It's called Blood Will Tell. Here, you'll find the ...Show more