Banking Transformed with Jim Marous

Banking Transformed with Jim Marous

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The SoFi Cross-Buy Engine Fuels Amazing Growth

SoFi is not winning by cross-selling harder. It is building a bank where members reach for the next product on their own.In this episode, Jim Marous breaks down how SoFi moved from a single-product student loan company to a full-service digital bank with a powerful customer growt ...  Show more

The Best Banking Innovation Doesn't Need a Huge Budget

The best banking innovation isn't about budget. It's about the distance to the customer.Jim Marous unpacks the 16th Edition Innovation in Retail Banking Report from Infosys Finacle and Qorus and explains why most retail banking innovation never reaches scale. Only 31% of initiati ...  Show more

Arming Front-Line Bankers with AI Tools That Win Clients

The relationship managers who resisted AI the hardest became its biggest advocates the first time it made them a hero in front of a client.Recorded live at nSight in Charlotte, Jim Marous talks with Jillian Boyle, SVP at WaFd Bank, and Will Jung, CTO of nCino, about arming front- ...  Show more

Why Banks Miss Human Customer Moments

Most banks know far more about their customers than the customer ever feels. In this Banking Insight Video, I look at why relationship banking often feels programmed, from the quarterly business banker check-in that goes to voicemail to the small human moments customers actually ...  Show more

How to Earn Attention in an Age of Distraction

"The banking industry spends billions competing for deposits, loans, and new accounts. But what if the real competition starts much earlier? In this episode of Banking Insights, Jim Marous explores why attention has become one of the most valuable assets in banking and why many f ...  Show more