Banking Transformed with Jim Marous

Banking Transformed with Jim Marous

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Why Banks With More Data Still Don't Understand the Customer

Banks are collecting more customer data than ever before. Yet most institutions still do not understand the customer any better. In this Banking Insights episode, I explain why that gap is widening, what Bank of America has built with Erica over 3.2 billion conversations, and why ...  Show more

What 3.2 Billion AI Conversations Taught Bank of America

Most banks still treat AI as a chatbot or efficiency tool. Bank of America built something much bigger. In this live conversation from the Financial Brand Forum, Jorge Camargo, Head of Digital Platforms at Bank of America, explains how Erica evolved from a simple virtual assistan ...  Show more

What Bank Executives Miss About the Fintech Threat

Is your bank being unbundled without realizing it? Most banking leaders are still watching the obvious disruptors. But the bigger threat may be happening behind the scenes, as software platforms, embedded finance, and agentic AI begin to reshape how financial services are deliver ...  Show more

The Silent Attrition Crisis in Banking: How to Detect It Early

Most banks think they have an attrition problem under control because the closure numbers still look healthy. But customers are not leaving the way they used to. They are opening accounts at Chime, SoFi, Robinhood, Cash App, and Acorns while keeping their old bank relationship op ...  Show more

Triple New Account Growth in 90 Days

Most banks are losing customers after they have already decided to open an account, and it has nothing to do with pricing or competition. The breakdown occurs during the account-opening process itself. If you want to see it clearly, try it on your own mobile app. Start an applica ...  Show more