The CMO Podcast

The CMO Podcast

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Alvaro Luque (Avocados from Mexico) | Celebrate Cinco de Mayo with a Lesson on How to Leverage a New Brand

Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Associat ...  Afficher plus

Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose

To celebrate Earth Week, Jim Stengel welcomes Brad Hiranaga to The CMO Podcast. Brad works as the Chief Brand Officer of Cotopaxi, the colorful outdoorsy brand you likely see around on streets, in airports, and of course, in the great outdoors. It’s a fast growing brand; it has j ...  Afficher plus

Shelley Zalis (Female Quotient) | Activate Your Purpose Through Equity and Impact

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality L ...  Afficher plus

Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, Pepsi combined with Frito-l ...  Afficher plus

Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. Yo ...  Afficher plus