Coffee With Cush

"Coffee with Cush Episode 42: The Psychology of Seeing Patterns - The Baader-Meinhof Phenomenon Explained" In this insightful episode of "Coffee with Cush," we delve into the fascinating world of psychological phenomena in marketing, with a focus on the Baader-Meinhof Phenomenon, ...  عرض المزيد

In Episode 41 of "Coffee with Cush," we delve into the fascinating concept of the Framing Effect. This cognitive bias influences everything from our perception of products by companies like The Economist to our everyday decision-making, subtly guiding our choices in ways we often ...  عرض المزيد

In episode 40 of "Coffee with Cush," hosted by Aziz Musa, CEO of Cush Digital, we delve into the intriguing world of psychological principles in marketing, focusing on the concept of reciprocity. Aziz Musa shares his fascination with psychology and its practical applications in m ...  عرض المزيد

In the 39th episode of "Coffee with Cush," we delve into the intricacies of what constitutes the perfect ad campaign. Our focus is the iconic Egyptian campaign, "Never Say No to Panda," by Panda Cheese from the Arab Dairy Company. This episode is a masterclass in marketing brilli ...  عرض المزيد

Welcome to another enlightening episode of Coffee with Cush! In this episode, Aziz Musa delves into the often underappreciated power of consistency in digital marketing. Addressing a common question from clients about what sets Cush Digital apart, Aziz emphasizes the agency’s rel ...  عرض المزيد