The Paid Search Podcast | A Weekly Podcast Ab...

Chris Schaeffer, Certified Google Ads Specialist

Release Date

All Episodes

How Exact Match Keywords Actually Function (Episode 502)

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/ps ... Show more

. 26min 52sec

Demystifying Performance Max (Episode 501)

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www ... Show more

. 29min 28sec

6 REALLY GOOD Questions from Listeners (Episode 500)

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for p ... Show more

. 30min 12sec

3 Reasons Your Google Ads is Wasting Money (Episode 499)

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and ... Show more

. 26min 42sec

Big Changes Coming to Shopping Campaigns in February (Episode 498)

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are tryin ... Show more

. 25min 57sec