Marketing O'Clock - Digital Marketing News

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Is the Saying Now “Do Pay the Messenger”? Google Says Maybe With AI Contribution Pilot

This week on Marketing O’Clock: Google is testing out its AI Contribution Pilot, which pays publishers for AI’s use of their content. Plus, learn more about the reasoning behind Judge Brinkema’s U.S. v. Google adtech remedies opinion. Get a Free Audit - https://marketingoclock.co ... Show more

. 1h 28min

The EU’s DMA Changes Lead to a Google Search All-Time Low 😳

This week on Marketing O’Clock: The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history. Plus, two Google Ads features are coming: Local Customer Optimizat ... Show more

. 56min 50sec

Google’s Ad Tech Business: Staying Together (Maybe) Forever

Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, ... Show more

. 53min 35sec

We’ll /goto a World With Google Search’s /goto Tracking Parameters

This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https ... Show more

. 47min 39sec

Microsoft’s AI Max Is Going All Around the Globe 🌎

This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more. Plus, Microsoft Advertising sent out emails last week with an impo ... Show more

. 59min 43sec