Marketing O'Clock - Digital Marketing News

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All Episodes

Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions

Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and high ... Show more

. 42min 41sec

A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts

This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.Visit us at - https://marketingoclock.com/👍 ... Show more

. 45min 22sec

All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”. Plus, Bing launches a new AI Performance report in Webmaster Tools.👍 Like, Sh ... Show more

. 1h 4min

DISCOVER All You Need To Know About the Feb Core Update

This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/👍 Like, Share, an ... Show more

. 1h 7min

Blink and You’re in AI Mode: AIOs Are Redirecting Search

Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled ... Show more

. 37min 20sec