Marketing O'Clock - Digital Marketing News

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We’ll /goto a World With Google Search’s /goto Tracking Parameters

This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https ... Show more

. 47min 39sec

Microsoft’s AI Max Is Going All Around the Globe 🌎

This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more. Plus, Microsoft Advertising sent out emails last week with an impo ... Show more

. 59min 43sec

Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP 446

Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Ad ... Show more

. 1h 10min

ATTENTION 🚨: This Deal Is Ending Soon… (At Least According To Google’s Deal Ends Feature)

This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Merchant Center. According to Google, this feature emphasizes “time-sensitive discounts that create a sense of urgency for shoppers.” Plus, learn ... Show more

. 49min 34sec

Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content

This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms. Plus, Google’s Platform Properties tool is live globally. Visit us at - https://marketin ... Show more

. 1h 14min