Marketing O'Clock - Digital Marketing News

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Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content

This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms. Plus, Google’s Platform Properties tool is live globally. Visit us at - https://marketin ... Show more

. 1h 14min

Billions of AI Search Clicks (and Billions of Distractions?)

Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some proble ... Show more

. 1h 5min

Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers

This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery.Visit us a ... Show more

. 1h 10min

Console Yourself—Your Social Stats Have Arrived to GSC

This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.Visit us at ... Show more

. 51min 13sec

DMCA TAKEDOWN 🤼 … But Not Really (Kinda)

This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descript ... Show more

. 52min 38sec