Voices of Search // A Search Engine Optimizat...

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The biggest mistake leaders make when rolling out AI to knowledge teams

70% of AI rollouts fail because leaders treat them as IT projects. Stephen Wunker, founder of New Markets Advisors who has guided Fortune 500 companies through digital transformations, explains why AI implementation requires fundamental business process redesign rather than tradi ... Show more

. 1min 26sec

All Episodes

The biggest mistake leaders make when rolling out AI to knowledge teams

. 1min 26sec

5 ways to make your organization AI-ready

Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent over a decade helping Fortune 500 companies like Microsoft and Meta navigate AI transformation as author of "A.I. and the Octopus O ... Show more

. 55min 5sec

The most important metric in your SEO dashboard

Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable AI search improvements after implementing strategic Wikipedia optimization seven months ago. The discussion covers Wikipe ... Show more

. 1min 27sec

One signal that AI models pick up on (but marketers rarely optimize for)

Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers ... Show more

. 2min 13sec

Should brands care more about being linked or mentioned?

Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discuss ... Show more

. 2min 4sec