Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimizat...

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Will storytelling become more important or less important over the next five years?

AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines ...  Show more

 . 1min 22sec

All Episodes

Will storytelling become more important or less important over the next five years?

AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines ...  Show more

 . 1min 22sec
One thing every brand needs to develop a stronger point of view

Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storyte ...  Show more

 . 1min 11sec
One marketing metric people pay too much attention to

AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. T ...  Show more

 . 1min 37sec
The biggest mistake brands make when using AI for content creation

AI-driven content decisions increasingly prioritize efficiency over values. David Ebner, founder of Content Workshop, examines why brands cutting teams for "AI efficiency" undermine the very productivity gains they claim to pursue. The conversation covers developing a defensible ...  Show more

 . 1min 10sec
One content marketing tactic that still works as well today as it did ten years ago

Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand storytelling across all formats - ebooks, reports, web pages, videos, explainers… anything that carries your story to your audience. ...  Show more

 . 1min 6sec