Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimizat...

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Latest Episode

AI search traffic barely shows up in analytics today, so why invest?

Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how forward-thinking brands are building AI search presence now, before comprehensive measurement tools become standard. The discussi ...  Show more

 . 1min 28sec

All Episodes

AI search traffic barely shows up in analytics today, so why invest?

Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how forward-thinking brands are building AI search presence now, before comprehensive measurement tools become standard. The discussi ...  Show more

 . 1min 28sec
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer

Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise teams can establish search presence before attribution clarity emerges, drawing from his transition from highly-regulated healthc ...  Show more

 . 1min 24sec
How to automate brand mentions for AI Search

AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to wait for perfect measurement, having helped enterprise clients establish AI search presence before attribution models mature. The ...  Show more

 . 46min 32sec
What’s the scrappiest tool you’ve built?

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss ...  Show more

 . 1min 27sec
The behavior metric you should trust more than rankings

Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing behavioral data to optimize search experiences beyond traditional ranking metrics. The discussion covers building ...  Show more

 . 1min 15sec