The Marketing Millennials

The Marketing Millennials

Daniel MurrayDaniel Murray
Release Date

Nouvel Episode

Stop Sending Ad Traffic to Your Homepage with Val Riley, VP of Marketing at Unbounce

Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.Val got into Marketing because her writing set her apart, and she was an Unbounce c ...  Afficher plus

 . 42min 51sec

All Episodes

Stop Sending Ad Traffic to Your Homepage with Val Riley, VP of Marketing at Unbounce

Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.Val got into Marketing because her writing set her apart, and she was an Unbounce c ...  Afficher plus

 . 42min 51sec
Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing. Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform ...  Afficher plus

 . 40min 22sec
The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM

What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands ble ...  Afficher plus

 . 54min 45sec
Content Formats That Work Right Now | Bathroom Break #129

From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the cont ...  Afficher plus

 . 13min 59sec
How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Ma ...  Afficher plus

 . 48min 1sec