The Marketing Millennials

If content makes the world go round, then meet the woman who keeps it spinning.In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marke ...  Show more

If content makes the world go round, then meet the woman who keeps it spinning.In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marke ...  Show more

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. Learn h ...  Show more

What’s got Karen caught in a Target tizzy of absolute madness? Stanley Cup— that’s who.How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one li ...  Show more

Do you need a fractional chief marketing officer? But first of all, what does a fractional officer even do?Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. How can it help your bus ...  Show more

Are you using your video marketing plan to maximize your brand’s potential?Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris sha ...  Show more