The Marketing Millennials

How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen ( https://www.goopkitchen.com), has figured it out. Jena started out writing restaurant listings for a New York magazine, spent almost 15 years ...  Show more

How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen ( https://www.goopkitchen.com), has figured it out. Jena started out writing restaurant listings for a New York magazine, spent almost 15 years ...  Show more

Your landing page is probably leaking visitors, and the fixes are smaller than you think. Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-f ...  Show more

If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figu ...  Show more

Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to reb ...  Show more

AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register fo ...  Show more