Mobile Presence

Mobile Presence

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All Episodes

Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals

If you want your FinTech app to thrive, perfect your lifestyle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In episode #484, our host Peggy Anne Salz questions Girotra on best practices for FinTech apps to increase user retenti ...  Show more

Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues

There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling conte ...  Show more

Surprising Shortcuts From Jarrett Thomas To Polish Your Personal Brand And Power Effective B2B Marketing

Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podc ...  Show more

Lessons From The Gaming Industry On Creating Viral Hits That Build Communities

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode ...  Show more

ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine

If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, mean ...  Show more