Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acas ...Show more
Jingles: Rhythmic Instruction Manuals
This week, we look at a sub-category of jingles.Most successful jingles are catchy little earworms.But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game.They’re not just catchy… they’re rhythmic instruction manuals.W ...Show more
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt.Her spouse is Kosh, who was the creative director ...Show more
Rage Marketing: Monetizing The Fury
This week, we look at “Rage Marketing.”Where a company or organization intentionally provokes the public to get angry. And hopefully spend money.We’ll look at the American Eagle/Sydney Sweeney controversy.We’ll talk about an actress who faked her own death to make a point.And how ...Show more
Clapback Advertising: The Art of the Response Ad
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car commercial.And a tech company CEO who got caught having an ...Show more