On Strategy Showcase

Release Date

All Episodes

Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for ... Show more

. 51min 55sec

The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples

The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our webs ... Show more

. 41min 26sec

On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create

Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksuit and System1 for supporting ... Show more

. 54min 22sec

James Hurman on his Lions Master of Advertising Effectiveness program

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the sho ... Show more

. 43min 7sec

Live from BBDO Chicago: The Scarcity of Difference in Marketing

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gros ... Show more

. 45min 21sec