On Strategy Showcase

On Strategy Showcase

Fergus O’CarrollFergus O’Carroll
Release Date

All Episodes

James Hurman on his Lions Master of Advertising Effectiveness program

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the sho ...  Show more

 . 43min 7sec
Live from BBDO Chicago: The Scarcity of Difference in Marketing

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gros ...  Show more

 . 45min 21sec
The $170B Creative Wasteland of Retail Media Networks

I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free report on the topic. Check it ...  Show more

 . 28min 34sec
On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy

This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this serie ...  Show more

 . 58min 49sec
Insights from Mischief and eos' culture of effectiveness

Two years in a row, eos and Mischief have won the global Best-of-the-Best Iridium award from the Effies - the highest global honor of all. Recorded live on stage at Cannes 2026, this is a conversation about the creative culture and insights that led to that business-building work ...  Show more

 . 22min 54sec