On Strategy Showcase

On Strategy Showcase

Fergus O’CarrollFergus O’Carroll
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All Episodes

W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train." 

 . 42min 0sec
Dos Equis' Most Interesting Man In the World is back. We talk about why

It should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Marketing at Heineken and Jim Curtis, CCO at LePub, NYC. Stay Thirsty My Friends. 

 . 40min 28sec
On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are Tracksuit's Matthew Herbert and ...  Show more

 . 50min 0sec
The new book that makes the business case for creative effectiveness

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 S ...  Show more

 . 40min 36sec
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation. 

 . 40min 44sec