On Strategy Showcase

On Strategy Showcase

Fergus O’CarrollFergus O’Carroll
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All Episodes

Live from Minneapolis at Carmichael Lynch

A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundta ...  Show more

 . 59min 5sec
AI ads are good enough. And that's the problem

Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delic ...  Show more

 . 30min 21sec
On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve

We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series. 

 . 45min 42sec
Martin Weigel's new book on lessons from the front line

A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweig ...  Show more

 . 39min 47sec
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media r ...  Show more

 . 59min 7sec