The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

The Brainy Business | Understanding the Psych...

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589. Signals of Success: Unpacking Status and Behavior

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dan Bennett, the global head of Behavioral Science at Ogilvy. With over 14 years of experience and a remarkable portfolio of projects, Dan shares his insights on the fascinating world of behavioral science and ...  Show more

588. Find Your Five: Your Key to Turning Behavioral Economics into Action

In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've ever felt overwhelmed by the multitude of concepts in this field, this episode is tailored for you. Melina sha ...  Show more

587. Unlocking the Secrets of Super Teams

In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-performing teams and what truly sets exceptional teams apart from the rest. Drawing from extensive research, Ron shares key insights into ...  Show more

586. The Fun Habit: Rediscovering Joy in Everyday Life

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice when times get tough. Mike, an ...  Show more

585. How Cultural Insights Shape Business Success

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can ...  Show more