The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

The Brainy Business | Understanding the Psych...

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586. The Fun Habit: Rediscovering Joy in Everyday Life

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice when times get tough. Mike, an ...  Show more

585. How Cultural Insights Shape Business Success

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can ...  Show more

584. The Category Creation Formula

In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explore the concept of category creation and how companies can strategically position themselves in the marketplace ...  Show more

583. How the Outdoors Boosts Your Brain

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jay Maddock from Texas A&M University to discuss the profound impact of nature on our health and well-being. As a professor in the Department of Environmental and Occupational Health and co-director of the ...  Show more

582. How to Get What You Want

In this episode of The Brainy Business podcast, Melina Palmer welcomes Joshua Bandoch, author of the insightful book How to Get What You Want: Mastering the Art and Science of Persuasion. Together, they delve into the fascinating world of persuasion and the subtle art of influenc ...  Show more