The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

The Brainy Business | Understanding the Psych...

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555. Press Play: The Power of Gaming in Business

In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company Needs a Gaming Strategy. Together, they delve into the transformative power of gaming and how understanding the psychology of play ...  عرض المزيد

554. Lucky By Design: Strategies for Success in a Scarcity Economy

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, they explore into the intriguing world of hidden markets…those unseen dynamics that influence our decisions in everyday life, from se ...  عرض المزيد

553. Removing Barriers to Drive Engagement w/ Matt Sucha

In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insightful conversation explores the often-overlooked barriers that prevent people from saying yes, revealing how removing t ...

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552. Unlocking Learning Potential

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain. They explore the intricacies of learning and memory, exploring how to effectively adapt our study habits in an ever- ...

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551. The Power Trap: Understanding How Leadership Shapes Our Minds

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. They explore the profound effects of power on leadership, exploring how it can alter decision-making, amplify personal ...

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