The So What from BCG

The So What from BCG

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Retailers Are Drowning in Data. Is AI a Life Preserver?

Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of data, it's the gap between data and real customer understanding. He explains how AI and large language models are finally bridging that divide, making it possible to l ...  Show more

LLM or MD: Who Owns the Patient Journey?

Ben Keneally, BCG’s Asia Pacific health care services leader, explains why AI is now many patients’ first stop — often before they see a doctor. He argues that pairing AI with personal health records improves outcomes and equity, and that health leaders, not LLMs, must shape how ...  Show more

AI Is Ready for Government. Is Government Ready?

Governments are racing to deploy AI. Most have the foundations, but struggle to translate them into faster, smarter execution without losing public trust. BCG's Miguel Carrasco and Daniel Selikowitz break down what separates the countries getting this right from those still stuck ...  Show more

Industry 4.0 Moves to the Great Outdoors

Industry 4.0 is moving beyond factory walls and into farms, forests, and fields.David Potere, a senior tech leader in BCG’s Industrial Goods and Climate Change and Sustainability practices, explores AI’s move into the outdoor world. Robotics and connected systems are changing how ...  Show more

Why Doomsayers Are Wrong About AI Job Loss

AI isn’t replacing jobs the way headlines suggest, but it is changing who keeps them.Greg Emerson, BCG’s global leader of technology and AI investing, explains why AI will reshape three to four times more jobs than it replaces. He argues that fears of mass unemployment are overbl ...  Show more