Vinciane Beauchene explains why AI strategy, not tool access, drives value. Employees with plenty of tools but weak strategic guidance are five times less likely to see measurable impact. She explains how leaders can redesign work end-to-end, decide where to protect human value, ...Afficher plus
Lessons on Token-Based Competition from My All-AI Company
BCG's Matt Kropp explains why productive AI use, not just access, is becoming the biggest lever for growth. Companies using AI purposefully are growing three times faster than those that aren't. So why are many still stuck? The winners aren't substituting people with AI — they're ...Afficher plus
Physical AI Redefines How You Manufacture—and Where
BCG’s Daniel Kuepper and Laura Juliano explain why AI is rewriting the economics of where and how the world manufactures.Daniel Kuepper, who co-leads BCG's Manufacturing and Physical AI team, and Laura Juliano, BCG's North America Operations Practice Lead, unpack why the factory ...Afficher plus
Will AI Agents Replace Your CRM?
Bryan Gauch, Leader of BCG’s Commercial Tech Topic, explains why CRM isn’t disappearing even as agentic AI reshapes how customers are served. He argues that CRM will keep serving as the data backbone while agents take over the interface. He also lays out the cost and resourcing q ...Afficher plus