Attention: The Audience Growth Podcast

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io.  We cover: - How others define audience - Jason's definition of audience and community - The future of audience growth and community building in B2B marketing Thank You For Listening to t ...  Show more

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint. - The definition of thought leadership - His four quadrants of thought leadership - How thought leadership impacts audience growth Thank You For Listening to the Attention Pod ...  Show more

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong.  - Creating a culture of creativity - Identifying clear owners for ideas - How they test ideas before fully launching them Thank You For Listening to the Attention Podcast! Don’t fo ...  Show more

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics.  They cover: - The podcast she helped launch at her last company - The paid media and creative elements they used to promote it - The proper elements of a marketing plan to ...  Show more

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier.  They cover: - How to find the right communities. - Micah's early mistakes in integrating into those communities. - The key results he's seen by getting his content accepted.