The Art of Online Business

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The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, ... Show more

. 5min 7sec

Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators

If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ... Show more

. 7min 2sec

How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly ... Show more

. 1h 1min

This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I explain how decision fatig ... Show more

. 5min 48sec

Will changing Facebook and Instagram ad copy erase my social proof?

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually rese ... Show more

. 9min 10sec