The Art of Online Business

The Art of Online Business

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Meta Took Away Your Ad Placement Controls — Here's What to Do Now

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix Audit I break down exactly ...  Show more

Prepare to do THIS with Facebook & Instagram Ads Before Life Happens

What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how t ...  Show more

Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. ‍‍ Unlock 2,900+ ...  Show more

Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? Get the 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedb ...  Show more

Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting

Lead costs on your Facebook and Instagram ads starting to creep up? ‍‍ ‍‍Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, fo ...  Show more