The Art of Online Business

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This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I explain how decision fatig ... Show more

. 5min 48sec

Will changing Facebook and Instagram ad copy erase my social proof?

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually rese ... Show more

. 9min 10sec

Are Your Facebook & Instagram ads In Learning Limited? Do This First!

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. ‍‍ ‍‍Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit ‍‍ ‍‍I explain how I a ... Show more

. 9min 26sec

Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. ‍‍ ‍‍Get the 48-Hour ... Show more

. 56min 7sec

How to Know If It’s Time to Scale (or Pause) Your Workshop Ads

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are inv ... Show more

. 17min 51sec