The Art of Online Business

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All Episodes

Do You Really Need Separate Warm and Cold Meta Ad Audiences?

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍Today, I break down why separating ... Afficher plus

. 2min 16sec

Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I explain when broad targeting is the clear winner, ... Afficher plus

. 8min 57sec

What to do When Your Facebook & Instagram Ads Stop Working.

When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. ‍‍ ‍‍Get the 48-Hour Ad Fix Audit ‍‍ ‍‍I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment m ... Afficher plus

. 8min 20sec

The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update

The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.

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<ul><li>Get the 48-Hour Ad Fix Audit</li></ul>

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I walk ...

Afficher plus

. 8min 18sec

Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?

. 11min 55sec