Discussion in Digital

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‏الحلقات

Coping with the new normal in marketing agency relationships

Read more > Listen to the podcast (duration: 19:11) > What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See www.mckinsey.com/privacy-po ... عرض المزيد

. 19 دقيقة و14 ثانية

What's a marketing ecosystem and what does it mean for marketers?

Read more > Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simu ... عرض المزيد

. 18 دقيقة و2 ثانية

How strategy is evolving - and staying the same - in the hypergrowth digital age

Read more > Listen to the podcast (duration: 21:32) > In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.See w ... عرض المزيد

. 21 دقيقة و35 ثانية

Discussions in Digital: Surveying the brand-building landscape

Read more > Listen to the podcast (duration: 19:09) > Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information

. 19 دقيقة و9 ثانية

Discussions in Digital: Influencer marketing is ready for its close-up

Read more > Listen to the podcast (duration: 23:34) > Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information

. 23 دقيقة و34 ثانية