Mi3 Audio Edition

Release Date

All Episodes

AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it

57 per cent of all web traffic is automated and climbing as AI upends search, discovery and commerce. Marketers are watching page views tank – down 20-30 per cent in Australia this year – and scrambling for answers to a fundamental question: When a machine, not a person, discover ... Show more

. 38min 22sec

Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully

Host: Andrew Birmingham - Editor - CX | Martech | Ecom A year after Mi3 Australia began its agentic AI research deep dive – dubbed Inside the Tornado – that first wave of febrile experimentation has given way to what feels like the beginning of a Cambrian explosion as businesses ... Show more

. 54min 28sec

Retail Media Builds Bridges: Canada’s leading department store Holt Renfrew on how marketing and merch alignment powers growth in demand, CX and profit

Host: Paul McIntyre, Editor-At-Large Not all retailers are victims of scale. North America is pouring billions of dollars into retail media, largely sponsored search and digital screens, making giants like Amazon, Kroger and Walmart richer and other retailers chasing scraps. But ... Show more

. 38min 43sec

Coles ‘Down Down’ blockbuster not dead yet says brainchild Ted Horton after ACCC wins lawsuit over ‘deceptive’ price spikes - but agency economics breaking, attention metrics ‘pseudo science’, ad awards still warp industry

Host: Paul McIntyre, Editor-At-Large For the shopping public, Coles’ ‘Down Down’ has stuck like super glue for more than a decade – while loathed by adland’s elite. They’ll be mostly thrilled on what Horton – Down Down’s creator – figures is likely now in a rare and wide-ranging ... Show more

. 1h 12min

CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould

Host: Nadia Cameron, Publisher | Editor – Marketing They all work for cheeky challenger brands in their respective categories, they’re not afraid of doing unconventional things – and now they’ve all been recognised as top 20 CMOs of the Year for committing to innovative and disti ... Show more

. 1h 4min