Mi3 Audio Edition

Mi3 Audio Edition

Mi3 & iHeart Podcasts AustraliaMi3 & iHeart Podcasts Australia
Release Date

All Episodes

Avoiding the efficiency trap: How marketing shifts from precision to prediction

Host: Nadia Cameron, Publisher | Editor – Marketing Marketing teams have become incredibly good at optimising campaigns and communications through ever-more precise data and measurement tools. But have we been pursuing precision and ROI to the point where we’ve optimised and meas ...  Show more

 . 1h 0min
Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.

This year’s Nine Upfronts gave brands and media buyers a decidedly different narrative to engage in, and it wasn’t just down to the high-production, immersive format of its showcase. Nine put forward a confident content slate that exuded what the locally owned and operated media ...  Show more

 . 47min 14sec
“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite

Host: Nadia Cameron, Publisher | Editor – Marketing There is a constant refrain in the marketing industry and it’s this: That many marketers are brilliant at what they do, but very few are brilliant at marketing the actual profession to the CEO, CFO, boards and executive peers. L ...  Show more

 . 56min 4sec
‘Because it matters’: How American Express is redefining what it means to back small business

Host: Nadia Cameron, Publisher | Editor – Marketing Every financial brand talks about backing small business. American Express has spent 14 years proving it. Now it's bringing that commitment together under a single organising platform: Because it Matters. The American Express Be ...  Show more

 . 47min 2sec
Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower

Host: Nadia Cameron, Publisher | Editor – Marketing Not all reach is equal and neither is our level of attention: We know it instinctively, we’re told it, and now we’re getting better understanding into how to apply its qualitative impact to achieve mental availability, brand equ ...  Show more

 . 49min 29sec