The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow...

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596 – Marketing in the AI Era with Shannon Bailey

How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever. Show Notes Page: https://www.thehowofbusiness.com/596-shannon-bailey-marketing-and-ai/ Branding and messaging expert Shannon Bailey shares her entrepreneurial journe ...  Show more

595 – Plan to Succeed, but Prepare to Fail

Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward. Show Notes Page: https://www.thehowofbusiness.com/595-plan-to-succeed-prepare-to-fail/ Planning ...  Show more

R423 – Overcoming Decision Paralysis

How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/ Decision paralysis keeps entrepreneurs stuck, and learn ...  Show more

594 – At-Will Employment with Claudia St. John

What At-Will Employment really means for small business owners. Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-employment/ At-will employment gives small business owners flexibility, but misunderstandings around documentation, retaliation, and protec ...  Show more

593 – How to Build Business Credit with Gerri Detweiler

Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business. Show Notes Page: https://www.thehowofbusiness.com/593-gerri-detweiler-business-credit/ Many small business owners assume busines ...  Show more