The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow...

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604 – Why Partnerships Fail

The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/ Business partnerships can accelerate success or destroy a business faster than alm ...  Show more

R306 – 5 Steps to Naming with Brad Flowers

A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/ Naming your business (or product or servi ...  Show more

603 – 5 Tips for Better Emails

Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page: https://www.thehowofbusiness.com/603-5-tips-for-better-emails/ Email is still the primary communication tool in ...  Show more

602 – Why Your Business is Stuck

How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page: https://www.thehowofbusiness.com/602-why-your-business-is-stuck/ If your business feels stuck - you are working hard but not b ...  Show more

601 – 2026 Franchise Trends with Giuseppe Grammatico

The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page: https://www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/ Franchising continues to evolve rapidly driven by advan ...  Show more