On Top of PR with Jason Mudd

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All Episodes

How to stay ahead of AI in communication and marketing with Martin Waxman

Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instruct ... Show more

. 36min 28sec

Exclusives, advances, and embargoes: How to use each ethically in media relations

Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you’ll learn from this episode:1. The clear dif ... Show more

. 21min 23sec

Navigating AI ethics in public relations with PRSA CEO Matthew Marcial

Send a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads ... Show more

. 37min 1sec

Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

Send a textIn this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practices.Tune in to learn more!Meet Our Guest:Our episode guest is Johna Burke, CEO and Global Managing Director at the International Associat ... Show more

. 30min 0sec

The PR playbook for getting recommended by AI with Unusual's Keller Maloney

Send a textIn this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trust shape how AI models talk about brands.Tune in to learn more!Meet Our Guest:Our episode guest is Keller Maloney, co-founder of Unusual, ... Show more

. 42min 14sec