The Rethink Marketing Podcast

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands ...  عرض المزيد

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opport ...  عرض المزيد

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Dek ...  عرض المزيد

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your busin ...  عرض المزيد

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: cl ...  عرض المزيد