Build an Obsession Brand

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All Episodes

#117: Why Early-Stage Brands Fail: The Expectation Mismatch Killing Innovation

The truth no one talks about: incredible challenger brands aren't failing because they lack strategy—they're being crushed by a system that was never built for them. In this raw, unfiltered episode, I'm pulling back the curtain on why mission-driven brands like Ami Cole are shutt ... Show more

. 26min 21sec

#116: Why Sephora Isn't a Discovery Store Anymore (And How Small Brands Can Win)

Walking into Sephora for my sister's 21st birthday skincare haul completely changed how I view beauty retail. What I discovered wasn't just overwhelming—it was eye-opening. The narrow aisles, tiny shelf space, and massive brand signage told a story that every challenger brand nee ... Show more

. 18min 13sec

#115: The Retail Truth No One Tells Founders with Allison Ball

Retail won't save you and free samples won't land the deal. In this episode, I'm joined by retail strategist and former grocery buyer Allison Ball to bust some of the biggest myths about getting your product on shelves. From the real cost of sampling to the metrics that actually ... Show more

. 48min 20sec

#114. Building a Brand That Competes: The Power of Strategy and Data with Eleanor Beaton

You are not your business, but you do owe it your leadership. In this episode, I'm joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identi ... Show more

. 47min 12sec

#113. Mac vs. Maybelline: How Two Brands Sell the Same Product Differently

Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn't a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands. In this episode, I'm sharing a persona ... Show more

. 22min 9sec