MarTech Podcast ™ // Marketing + Technology =...

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Latest Episode

Guest swaps, SEO, or listener surveys?

Organic podcast growth remains elusive for most marketing teams despite massive content investments. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He ... Show more

. 4min 48sec

All Episodes

Guest swaps, SEO, or listener surveys?

. 4min 48sec

The most common mistake in podcast titles

Most podcasts fail because they prioritize vanity metrics over genuine audience connection. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He explains ... Show more

. 5min 44sec

The Playbook for Sustainable, Organic Podcast Growth

Organic podcast growth remains elusive for most business shows. Cody Gough is a Podcast Growth Strategist at NerdWallet with over 20 years of content marketing experience who has scaled award-winning shows for global brands including Discovery. He reveals strategic keyword optimi ... Show more

. 50min 34sec

AI hype in MarTech justified?

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologi ... Show more

. 6min 2sec

Is LinkedIn an underrated or overrated marketing channel?

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view- ... Show more

. 4min 10sec