Retail Uncharted

Retail Uncharted

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5 Retail Marketing Trends To Watch in 2022

The best way to mark the end of 2021 is to synthesize our greatest lessons from the past year and project how those insights will shape the year ahead. That’s Retail Uncharted producer Ellen Harvey’s aim in this episode. She shares the top retail marketing trends covered on Retai ...  Afficher plus

What Is Influencer Marketing? Many Retail Marketers Don’t Know.

Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it’s not strategic. I ...  Afficher plus

Customer Loyalty Is More Uncertain & Valuable Than Ever; Here’s How to Get It Right

Customer loyalty is more challenging but also more valuable for retailers than ever before, says Retail TouchPoints Editor Adam Blair. In this podcast, he shares findings from the publication's 2021 Customer Loyalty Benchmarks Report. Adam also offers practical strategies for ret ...  Afficher plus

The Key to Untangling the Holiday Supply Chain Knot Is This

The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers ...  Afficher plus

Online Marketplaces & Thriving Sales Are Hard to Ignore for Retailers

The level of traffic and sales flowing through online marketplaces cannot be ignored, says Digital Commerce 360 Director of Research Data Jessica Young. She sat down with Retail Uncharted to share key findings from the 2021 Online Marketplaces Report and highlight the successes m ...  Afficher plus