SALES with ASLAN

SALES with ASLAN

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Ep. 241: Truth #4: To Sell More, Focus on the Buyers Process, Not Your Commission

Many sellers believe the key to winning more deals is learning how to close better.But the real problem is not closing. It is failing to advance the opportunity.In this episode of Sales with ASLAN, Tom Stanfill and Tab Norris unpack one of the most practical truths from ASLAN’s 3 ...  Show more

EP. 240 Truth #3 You are the Best Person to Sell Your Solution

In complex B2B sales, deals rarely fall apart because the solution is weak. More often, they stall because sellers are working through the wrong people.In out latest episode of Sales with ASLAN, Tom Stanfill and Tab Norris unpack a critical truth from our 30 truths for 30 years s ...  Show more

Ep. 239: 30 Truths for 30 Years, Truth #2 - Motive is Ultimately Transparent

Motive is ultimately transparent, and it can make or break your influence in sales and in life.In Truth #2 of ASLAN’s “30 Truths” anniversary series, Tom Stanfill and Tab Norris unpack why people can sense your intent, even when your words sound right. From “commission breath” to ...  Show more

Ep. 238: 30 Truths for 30 Years, Truth #1 - Willingness > Message

This episode kicks off a special year for Sales with ASLAN as we celebrate 30 years in business by revisiting the most important truths we have learned along the way.Tom and Tab start with the most foundational and most counterintuitive insight of all: the customer’s willingness ...  Show more

EP. 237 From Content to Capability: Leveraging AI to Accelerate Training Adoption

Only a day after training, most teams forget half of what they learned. By the end of the week, nearly all of it is gone. Not because the content was bad, but because the human brain is wired to forget.That is the Forgetting Curve, and it exposes a deeper issue in sales enablemen ...  Show more