MarTech Podcast ™ // Marketing + Technology =...

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One marketing principle that stays constant across multiple companies

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated rev ... Show more

. 4min 27sec

All Episodes

One marketing principle that stays constant across multiple companies

. 4min 27sec

The biggest mistake in building orchestration workflows

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus ... Show more

. 5min 34sec

Top 3 three tools in your marketing tech stack

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that elim ... Show more

. 5min 52sec

One workflow that completely eliminated a painful manual handoff

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eliminate these friction points through intelligent orchestration. Her team built automated approval routing that assigns specific re ... Show more

. 4min 23sec

Using AI to build more creative workflows

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunit ... Show more

. 39min 20sec