MarTech Podcast ™ // Marketing + Technology =...

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Latest Episode

This tool will fade after the hype

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales ... Show more

. 6min 8sec

All Episodes

This tool will fade after the hype

. 6min 8sec

The 3 most important signals to track

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budg ... Show more

. 5min 20sec

Top Learnings from 2 Martech Exits

Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot solutions. He advocates bootstrapping over venture capital to ... Show more

. 4min 20sec

Intent Data Is Dead. Alpha Signals Aren’t.

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered cont ... Show more

. 50min 0sec

One signal that tells you a company is actually ready for AI agents

Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, explains how their Agentforce platform addresses these fundamental challenges through trusted enterprise data connections. The conve ... Show more

. 3min 37sec