MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology =...

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The marketing workflow that will disappear completely over the next 3 years

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps campaign producti ...  Show more

 . 4min 11sec

All Episodes

The marketing workflow that will disappear completely over the next 3 years

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps campaign producti ...  Show more

 . 4min 11sec
What parenting can teach you about leading marketing teams

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns. He breaks down OpenAI's work ...  Show more

 . 4min 36sec
The mistake almost every conference speaker makes

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage falls flat, and how to make your ...  Show more

 . 3min 55sec
Let AI agents use your platform or force marketers into your UI?

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it bre ...  Show more

 . 6min 45sec
One AI tool every marketer should be experimenting with right now

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation fro ...  Show more

 . 4min 10sec