Online market research - for iPod/iPhone

Release Date

All Episodes

Introduction to market research online

Peter Jackson (Head of Adsearch) discusses the products he’s researched.

. 1min 46sec

How is the internet changing market research?

The pros and cons of internet market research.

. 5min 1sec

How has the internet revolution market research techniques?

Traditional research companies are now moving online.

. 2min 50sec

Online focus groups

What are the implications of losing the physical interaction with participants?

. 5min 39sec

Insight managers and market research managers

What’s the distinction between these professions in relation to marketing?

. 4min 47sec