Making Sense of Martech

Release Date

All Episodes

Inside Paramount: March Madness & Martech Chaos with Ian Reisman

Martech and data strategy promise control, personalization, and scale, but in practice, they often deliver technical debt, fragile systems, and operational chaos. In this episode, Ian Reisman brings a hard-earned perspective from 17 years inside Paramount, where he managed billio ... Show more

. 45min 27sec

Cut Your Marketing Budget by 50% with Calm's Jeff Lee

Jeff Lee doesn't just build marketing campaigns. He engineers lifecycle systems that quietly power billions of customer interactions. As the lifecycle marketing technical lead at Calm, Jeff runs a team of four, shipping 240+ distinct email campaigns a year and moving data across ... Show more

. 55min 9sec

Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie

"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the perfect balance." – Eloise Personalization only works when the infrastructure beneath it is built for business reali ... Show more

. 51min 58sec

Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk

"If you don't understand your internal customer, you're failing both the internal customer and the business." Jacqueline Jacqueline and Juan tackle Martech's second-biggest pain point: integration complexity, data silos, and the operational fragmentation that's threatening to cos ... Show more

. 38min 6sec

Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya

"Martech isn't complex - we've made it complex." - Satya In this episode, Jacqueline sits down with Satya Upadhyaya to unpack one of enterprise Martech's most expensive problems: the forever consulting engagement. Drawing on 15+ years inside banks and large-scale transformations, ... Show more

. 1h 2min