Nudge

How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behavioural scientist, he tackled this challenge in a novel way. Listen to hear about his interesting campaign, how Jaws killed surfing and the secre ...  عرض المزيد

Seriously. Don’t listen to this episode. Whatever you do. Don’t. Press. Play. (Warning: this episode contains explicit language.) --- Adam’s agency: https://thinkerbell.com/ Adam’s books: https://www.amazon.co.uk/stores/author/B07K5R1MTX Sign up for my newsletter: https://www.nud ...  عرض المزيد

2 out of 3 internet users in the USA pay for Prime. Yet, most of them are irrationally loyal. They feel like the subscription provides more cost savings than reality. Today, on Nudge, Richard Shotton and I explore the behavioural science behind Amazon Prime. We look at the sunk-c ...  عرض المزيد

His book Influence sold 5 million times. He’s known as the Godfather of Influence. He’s arguably the best-known behavioural science practitioner. And he’s finally (after years of pestering) joining me on Nudge. Ladies and gentlemen, today I present: Robert Cialdini and the persua ...  عرض المزيد

It’s the most popular cocktail in America.  But prior to 2015, almost nobody had heard of it.  So, how did Aperol Spritz become the world’s drink of choice?  By leveraging a well-known behavioural bias in a totally unique way.  Join Richard Shotton as he explains why suddenly ...  عرض المزيد