WPP Metaverse and More Academy

WPP Metaverse and More Academy

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All Episodes

Flipping the metaverse on its head - the impact of the metaverse on real world experiences

Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual world ...  Show more

Unlocking the Potential of Augmented Reality - Conceptualizing for Success

In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experi ...  Show more

Crypto is dead. Long live crypto! - Ivan Vantagiato

In this episode, James Harris, WPP’s Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust. *** This podcast is for educational purposes. The dis ...  Show more

The immediate opportunity of the metaverse: Augmented Reality (AR) - Matthew Ball

This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everyt ...  Show more

Consumer expectations of Web3 experiences

Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred ...  Show more