The Economics of Everyday Things

Trees are more than decoration — they’re living economic assets, with measurable costs and benefits for cities and neighborhoods. Zachary Crockett takes a walk on the shady side of the street. SOURCES:Geoffrey Donovan, owner of Ash & Elm Consulting.Jana Dilley, urban forester for ...  عرض المزيد

Grab a simple bouquet from your local grocery store and you're activating a global network of farms, shipping companies, wholesalers, distributors, and retailers. Zachary Crockett stops to smell the roses. SOURCES:Bob Mellano, vice president of wholesale operations for Mellano & ...  عرض المزيد

Shoe repair shops are a dying breed — but for those that remain, demand is higher than ever. Zachary Crockett goes in for a shine. SOURCES:Jim McFarland, owner of McFarland’s Shoe Repair in Lakeland, Florida. RESOURCES:"Shoe cobbler becomes unlikely TikTok star," (NBC News, 2024) ...  عرض المزيد

The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn.

How much does it cost to design and build a mini-golf course? And what’s it like to run one? Zachary Crockett putts things in perspective.