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On the 225th anniversary of the tourbillon patent, we sit down with Breguet CEO Gregory Kissling. Before taking the helm at Breguet on October 1st, 2024, Kissling served as Vice President of Product at Omega. Having known him for many years and collaborated on memorable projects ...  Show more

Welcome back to another episode of Fratello On Air! This week, we talk about car watches, a curious subgenre within our hobby. Sure, the automobile industry is massive and has an equally huge fan base, but collaborations between watch and car brands often misfire. This draws us i ...  Show more

For many collectors, buying a watch is about far more than the watch itself. The experience of discovering, trying on, and ultimately purchasing a watch can shape how we feel about it long after it leaves the boutique. Yet not all retail experiences are created equal. Some leave ...  Show more

Welcome to another episode of Fratello On Air! This week, we talk about how hype can help or hurt brands. Naturally, there are plenty of other topics on the docket, including television, German culture, and more!Hype is a funny thing. Nearly everyone or every company wants it, bu ...  Show more

All watch collectors have one watch that they will never part with. It might not be the most expensive piece in the collection, the rarest, or even the one that gets the most wrist time. Sometimes, a watch becomes irreplaceable for reasons that have very little to do with specifi ...  Show more