The Edward Show

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to waking up one morning and seeing every single one wiped out by Google. From there, he rebuilt, reinvented, and eventually scaled 1,000+ ...  عرض المزيد

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to waking up one morning and seeing every single one wiped out by Google. From there, he rebuilt, reinvented, and eventually scaled 1,000+ ...  عرض المزيد

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1. For years, this has been a common SEO strategy, but in 2025-2026 it has become far more powerful. These listicles are now being ingested by AI systems like Cha ...  عرض المزيد

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text! The timeless SEO sage, Gagan Ghotra returns to the podcast for this once-in-a-lifetime episode. If your website has product images, blog images, ecommerce listin ...  عرض المزيد

E888: Stop making service area pages you'll never rank for. We break down one of the most common local SEO mistakes new businesses make - trying to rank in cities they don't have topical authority for. From Darren Shaw (founder of Whitespark and one of the top local SEO experts i ...  عرض المزيد

E887: Parasite Properties - the long-term SEO assets brands build to influence Google, AI models, and customer decision-making. These properties rank because they sit on top of platforms Google already trusts, letting brands bypass traditional SEO. They also feed directly into AI ...  عرض المزيد