The Edward Show

E915: We break down EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and how Google evaluates website quality - straight from Google's own documentation, quality rater guidelines, and real-world SEO experience. Joining me is Shaun Anderson, one of the most res ...  Show more

E915: We break down EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and how Google evaluates website quality - straight from Google's own documentation, quality rater guidelines, and real-world SEO experience. Joining me is Shaun Anderson, one of the most res ...  Show more

E914: Cody See joins the show. We break down why simple, fundamentals-driven SEO consistently outperforms complicated, "advanced" tactics - and why that's been true for over a decade. We talk through real-world experience running affiliate sites, agencies, and client campaigns, a ...  Show more

E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing. Instead of relying on assumptions, third-party tools, or long content cycles, this conversation focuses on using Google's own data to identify what your site is already el ...  Show more

E912: New research explains how Perplexity evaluates, ranks, and even discards content. If you want your content to be shown, cited, or recommended by large language models, understanding how one major AI answer engine works gives you insight into how the rest likely operate. We ...  Show more

E911: I break down what Google's John Mueller has repeatedly said is the most important rule in SEO: consistency. Not shortcuts. Not trends. Just consistent execution over time. John Mueller has shared this advice for years without fully explaining why it matters. Barry Schwartz ...  Show more