The Edward Show

E894: Click-through rate is now widely understood to be a ranking factor, but most people still underestimate how much it influences search results and how it actually works in practice. I break down real CTR experiments from Rand Fishkin, explain what they revealed about Google' ...  عرض المزيد

E894: Click-through rate is now widely understood to be a ranking factor, but most people still underestimate how much it influences search results and how it actually works in practice. I break down real CTR experiments from Rand Fishkin, explain what they revealed about Google' ...  عرض المزيد

E893: How do search engines actually work - and what role do LLMs really play? David Quaid joins the show to break open the search engine black box, explaining how Google, Bing, and AI-powered tools retrieve and rank content, why pages fail to get indexed, and which SEO "rules" a ...  عرض المزيد

E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes - not just rankings, but how traffic is distributed. I break down what we're seeing so far: - Massive volatility across top-of-funnel sites - Click-through rates collapsing ev ...  عرض المزيد

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to waking up one morning and seeing every single one wiped out by Google. From there, he rebuilt, reinvented, and eventually scaled 1,000+ ...  عرض المزيد

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1. For years, this has been a common SEO strategy, but in 2025-2026 it has become far more powerful. These listicles are now being ingested by AI systems like Cha ...  عرض المزيد