The Rise and Fall of Ruby Franke

The Rise and Fall of Ruby Franke

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Introducing: The Rise and Fall of Ruby Franke

Ruby Franke, a Utah mom turned YouTube “momfluencer” who amassed 2.6 million subscribers, was known for her strict disciplinarian parenting style. But authorities now say that her "tough love" was actually child abuse. Ruby Franke's son escaped from the Utah home of her self-help ...  Show more

Meet the Frankes | 1

They call themselves and their YouTube channel the “8 Passengers” — mom Ruby, dad Kevin, and their six kids in tow. By all appearances, they’re your stereotypical American Mormon family, but there’s something simmering under the surface. Loyal fans of the 8 Passengers page have b ...  Show more

#FreeChad | 2

As 8 Passengers’ following grows, so do their subscribers' concerns about the welfare of Ruby Franke’s children. Specifically her oldest son, Chad, who becomes noticeably absent from vlogs in the summer of 2019. Viewers press in the comments for answers as to his whereabouts, and ...  Show more

Enter Jodi Hildebrandt | 3

Ruby’s vlogs see a shift in their consistency and messaging. 8 Passengers’ family diary style videos are now peppered with self-improvement advice. Ruby shares news that she’s now affiliated with a program called “ConneXions”, which is owned and operated by a woman named Jodi Hil ...  Show more

Under Her Thumb | 4

Ruby has fully come into the ConneXions fold, and she’s no longer just promoting Jodi’s work – she’s become integral to her operation. Together, Jodi and Ruby forge a new venture on social media called “Moms of Truth.” But how well can they be trusted? Jodi’s past transgressions ...  Show more