How Sourmilk Built a Yogurt Brand Worth Talking About
Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thym ...Show more
You Are Reading the Wrong Scorecard
David Khoshpasand has spent years at Hasbro figuring out why retail media keeps getting blamed for things that are not its fault. The answer almost always comes back to the same problem. Brands are using the wrong scorecard.In this episode he and Destaney get into why total OPS i ...Show more
AI Is the New Word of Mouth
Christian Campisi taught himself Amazon advertising by sitting in on US account calls while doing his accounting job at Pink Stork. Two years later he was launching the brand into 4,600 Walmart stores. He recently joined Wedderspoon, the leading Manuka honey brand, to do it all o ...Show more
How Soom Foods Built a Brand Before Anyone Knew What Tahini Was
Amy Zitelman co-founded Soom Foods in 2013 with no branding experience, no marketing budget, and a product most Americans had never heard of. She built the brand by selling to chefs, showing up at farmer's markets, and collecting feedback for eight years before she felt ready to ...Show more
What AI Gets Wrong About Your Catalog
Nick and Destaney get into how to think about budget allocation across a catalog when every SKU has a different role, why a one dollar ROAS on a specific product might actually be the right call, and why brands that are still optimizing purely for ACOS and ROAS are falling behind ...Show more