62% of back to school shoppers have already started their journey before most brands have even adjusted their strategy. If that stat surprises you, this episode is worth your time.Destaney sits down with Gibby and Laura to break down everything brands need to know about back to s ...Show more
How to Filter the Noise in Retail Media
Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/ ...Show more
AI Is Your Advisor, Not Your Decision Maker
Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people ...Show more
How Amazon Live Is Connecting Creators, Content, and Commerce
In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video shou ...Show more
AI Won’t Replace Strategy
AI is changing retail media fast, but that does not mean strategy is going away.In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way t ...Show more