Better Advertising with BTR Media

Release Date

All Episodes

How Soom Foods Built a Brand Before Anyone Knew What Tahini Was

Amy Zitelman co-founded Soom Foods in 2013 with no branding experience, no marketing budget, and a product most Americans had never heard of. She built the brand by selling to chefs, showing up at farmer's markets, and collecting feedback for eight years before she felt ready to ... Afficher plus

. 28min 19sec

What AI Gets Wrong About Your Catalog

Nick and Destaney get into how to think about budget allocation across a catalog when every SKU has a different role, why a one dollar ROAS on a specific product might actually be the right call, and why brands that are still optimizing purely for ACOS and ROAS are falling behind ... Afficher plus

. 20min 6sec

Stop Chasing Viral. Start Building Real.

Cullen Gilchrist has spent 15 years watching food and beverage brands succeed and fail. As CEO of First Run, he has seen enough companies light money on fire chasing growth, distribution, and viral moments to know exactly where the pattern breaks down every single time.In this ep ... Afficher plus

. 27min 14sec

The Context Problem: Why Most Brands Are Using AI Wrong

Dustin Wassner is BTR Media's VP of Technology and one of the most genuinely knowledgeable people in the space when it comes to the actual infrastructure behind retail media advertising. He is also the person Destaney calls when something sounds easy and needs someone to figure o ... Afficher plus

. 23min 42sec

3 Roles, 100 Brands, Here's What She Learned

Cherene Aubert went from agency operator to VP of Growth at Bobby to head of digital at Ilia Beauty, and then left her dream job to start Growth Capital. In this episode she breaks down the pattern recognition that comes from seeing a hundred plus brands up close, how to think ab ... Afficher plus

. 30min 44sec