Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people ...Show more
How Amazon Live Is Connecting Creators, Content, and Commerce
In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video shou ...Show more
AI Won’t Replace Strategy
AI is changing retail media fast, but that does not mean strategy is going away.In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way t ...Show more
Future Beauty Brands Went From Declining to Double Digits
In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.Ana shares her journey from Unilever to Bayer to ...Show more
Stop Comparing RMNs Like They’re the Same
Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity.In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their media mix. They cover targeting ...Show more