The Context Problem: Why Most Brands Are Using AI Wrong
Dustin Wassner is BTR Media's VP of Technology and one of the most genuinely knowledgeable people in the space when it comes to the actual infrastructure behind retail media advertising. He is also the person Destaney calls when something sounds easy and needs someone to figure o ...Show more
3 Roles, 100 Brands, Here's What She Learned
Cherene Aubert went from agency operator to VP of Growth at Bobby to head of digital at Ilia Beauty, and then left her dream job to start Growth Capital. In this episode she breaks down the pattern recognition that comes from seeing a hundred plus brands up close, how to think ab ...Show more
Nécessaire's Full Funnel Playbook
Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when high ROAS is actually a warning sign, and why winning on Amaz ...Show more
Back to School Is Bigger Than You Think
62% of back to school shoppers have already started their journey before most brands have even adjusted their strategy. If that stat surprises you, this episode is worth your time.Destaney sits down with Gibby and Laura to break down everything brands need to know about back to s ...Show more
How to Filter the Noise in Retail Media
Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/ ...Show more