Premium Beauty Meets Amazon with Unilever Prestige
Alexis Katsafanas started her career as a fashion buyer at Nordstrom, went through Nike, Daily Harvest, and a stint inside Amazon before landing at Unilever Prestige where she oversees D2C and Amazon for some of the most disruptive brands in beauty right now including K18.In this ...Show more
How MANN+HUMMEL Builds Trust on TikTok
Jonathan Alsop started in e-commerce selling products out of a boutique home and garden store in Charlotte and ended up managing 15,000 SKUs for Rack Room Shoes before jumping to one of the most technically complex catalog challenges in the industry at MANN+HUMMEL, home to Purola ...Show more
What Vital Proteins Gets Right About Influence
Mike Sommers has spent his career building brands that show up in culture in ways that actually stick. From spending eight years reaching endurance athletes at the point of sweat for Nuun, to activating at the US Open for Vital Proteins six weeks after signing the contract, he ha ...Show more
How Sourmilk Built a Yogurt Brand Worth Talking About
Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thym ...Show more