LIT- Luca's Insight Track

Welcome back to Off Track, the space where I speak unscripted, unfiltered and straight from the heart. No guests, no scripts, just honest reflections shaped by real conversations and real life. This week’s episode was inspired by my conversation with Sally Moussa Hajjar, and one ...  Show more

What really happens behind the scenes of influencer marketing?In this episode, Luca Allam sits down with Sally Hajjar, Managing Partner at Hugh Management, to explore the world of celebrity management, influencer marketing, public relations, entrepreneurship, and personal brandin ...  Show more

Welcome back to Off Track, the space where I speak unscripted, unfiltered and straight from the heart. No guests, no scripts, just honest reflections shaped by real conversations and real life.This week's episode was inspired by my conversation with Hyther Nizam, CEO of Zoho. He ...  Show more

How did Hyther Nizam go from losing his father at 16 and nearly abandoning his education to becoming CEO of Zoho Middle East and Africa?In this episode of Luca’s Insight Track, Hyther shares his remarkable 28-year journey from joining Zoho when it had only 25–30 employees to lead ...  Show more

Welcome back to Off Track, the space where I speak unscripted, unfiltered and straight from the heart. No guests, no scripts, just honest reflections shaped by real conversations and real life. This week's episode was inspired by my conversation with Abdurahman Afia, a man whose ...  Show more