Below The Fold | Marketing & Advertising Show

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Retail Media Ecommerce Close Up with Karen Khattab

Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA. Don't miss out on this enlightening discussion! 00:00 Introduction00:49 Meet Karen Khattab: E-commerce Expert02:27 Diving into ... Show more

. 50min 20sec

Redefining Brand Measurement in Podcasts with AI

Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk. The conversation also touches on podcast measurement challenges and B ... Show more

. 33min 54sec

Leadership in a Digital Age with Stuart MacKay

Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing ... Show more

. 1h 7min

Strategy in Advertising and Marketing Today with Mazher Abidi

With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively. We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world ... Show more

. 1h 4min

From Corporate to Entrepreneurship: Valbona’s journey into marketing

We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle. Whether you're a seasoned marketer or just starting ... Show more

. 39min 54sec