Below The Fold - Marketing & Advertising Show

The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents.They also discuss how messaging ...  Show more

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ...  Show more

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ...  Show more