Below The Fold - Marketing & Advertising Show

Release Date

All Episodes

How AI Is Changing Performance Marketing with Andrew Ene

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ... Show more

. 38min 35sec

The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ... Show more

. 45min 54sec

Why Product Placement Is Underrated in MENA with Sarah Sikander

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ... Show more

. 35min 25sec

What Actually Works in Hospitality Marketing with Majd Fakhry

💡 What we explore:• Why hospitality marketing needs a different playbook• The role of creators and UGC in driving real demand• How to measure success beyond likes and views• Bridging online marketing with offline footfall• Performance marketing strategies that convert• Common mi ... Show more

. 41min 10sec

The Culture of Being You in Dubai | Saleh Al Breiki

💡 What we explore:How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence Whether you’re a creator ... Show more

. 57min 2sec