Below The Fold | Marketing & Advertising Show

Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.  Don't miss out on this enlightening discussion! 00:00 Introduction00:49 Meet Karen Khattab: E-commerce Expert02:27 Diving into ...  Afficher plus

Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.  The conversation also touches on podcast measurement challenges and B ...  Afficher plus

Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing ...  Afficher plus

With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively. We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world ...  Afficher plus

 We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.   Whether you're a seasoned marketer or just starting ...  Afficher plus