Firsts by Deena

Why do brands misunderstand the Middle Eastern consumer? It’s a question we’re tackling head-on in this episode of Firsts.Deena is joined by Philippa Morgan, Executive Director of International Markets at Dazed Media and Creative Strategy Director + Lead Editor at Deenathe1st. Wi ...  عرض المزيد

In this episode of Firsts, Deena delves into the impact of music videos on her life and on the broader cultural landscape. She recalls the 80s and 90s era of MTV, highlighting this new creative frontier that captivated her, particularly through the videos of Duran Duran, Don Henl ...  عرض المزيد

What does the evolution of a designer look like? How do designers find their DNA? For designer Mary Katrantzou, who started off by pursuing a career in architecture and interior design and then found fashion as her medium of expression, her journey led to her breakout collection ...  عرض المزيد

We're back with an episode that is unapologetically honest! Remember when fashion reviews weren’t just about hype? Hanan Besovic, the voice behind the popular Instagram account @ideservecouture, is bringing that era back. 'When the work is good, I love to praise fashion. But when ...  عرض المزيد

At the end of our Deenathe1st.com interview with legendary photographer Albert Watson OBE, he mentioned that he would like to be asked about the position of art in photography and we had to follow it up with a podcast episode on Firsts by Deena! Hundreds of magazine covers, a Gra ...  عرض المزيد