The Google Ads Podcast

The Google Ads Podcast

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How to Get Conversions with Effective Ad Copy (Winning Words)

Discover how to drastically improve your paid social and Google Ads copy with these seven actionable tips for incredible conversion copywriting. Learn the significance of using the right words to create relevance, specificity over fluff, addressing objections, and creating clear ...  Show more

Mastering Conversion Rate Optimization for Lead Generation

In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click experience and message match. Understand the importance of clear, fast-loading landi ...  Show more

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success

In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, and trust signals can drastically improve your conversion rates. Learn actionabl ...  Show more

Google Ads Essentials: Tips & Strategies

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad copy. Discover how tailoring your approach can drive meaningful clicks and conver ...  Show more

Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart moves, triaging the problem, and following a systematic order of o ...  Show more