Business of Therapy®

Have you ever reached a goal you’ve been working toward FOREVER, only to immediately start thinking about what’s next?That’s exactly what happened to Megan, a therapist for anxious millennial moms!After dreaming about private practice for years, Megan joined PPA, committed to mar ...  Show more

A LOT of incredibly skilled therapists accept insurance.But being a great clinician doesn't automatically mean you know how to build a successful private-pay practice.The therapists who are able to transition off insurance panels? They aren't necessarily “better” therapists.They’ ...  Show more

If you're struggling to fill your caseload, you might be wondering if getting licensed in another state will give you access to more potential clients.As someone who's licensed in New York, New Jersey, and Florida, I understand the appeal.But I don't recommend getting additional ...  Show more

Ever worried that your Instagram content doesn't sound professional, insightful, or "expert" enough??Imposter syndrome is a tricky thing. It can convince us that we need to prove how much we know. But the harder you try to sound like an expert, the harder it becomes to really con ...  Show more

Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist?I want to challenge that idea.Your income problem isn't that you're a therapist.Honestly? It’s a marketing, positioning, or pricing problem.Thankfully, t ...  Show more