Business of Therapy®

Business of Therapy®

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The 10 Things I’d Focus on if I Was Starting Over on Instagram in 2026

If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend.I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work!In my first year of building my business, I spent 5-10 hours eac ...  Show more

5 Quick Fixes to Get More Clients from Psychology Today

Your Psychology Today profile isn't just another online listing. It’s often someone's first impression of YOUR practice.Potential clients are typically scrolling through dozens of therapists. Small changes can make a BIG difference with your profile!In today's episode, I'm sharin ...  Show more

Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan

Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working!In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice.Go ...  Show more

The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram Has in Common

Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t?TBH, the answer isn't a massive following or “lucky” viral Reel.I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership. I’ve noticed ...  Show more

10K New Followers with Repurposed Content (with Therapist Lali Herrera)

I’m excited to welcome holistic therapist Lali Herrera to the podcast today!Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing what was already working.As a resu ...  Show more