We Fixed It. You're Welcome.

We Fixed It. You're Welcome.

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REPLAY: American Eagle: Jeans, Genes, and Controversy

In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagem ...  Afficher plus

Crowdsourced Fixes Vol. 2

In this episode, our panelists discuss crowd-sourced fixes that were submitted to our show, an end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences. We explore the implica ...  Afficher plus

Campbell’s in Hot Water: Simmering the Brand Back Down

A beloved American brand finds itself in boiling hot water after a senior executive at Campbell’s is secretly recorded making racist remarks, mocking customers, disparaging the company’s products, and boasting about substance use at work. The recording goes public, the executive ...  Afficher plus

Avoiding the Culture Shrug

Some movies and products flop so badly they become infamous. Others become instant classics. But then there are the ones in the middle. The ones with hype that launch and then disappear without a trace. No cultural impact. No lasting impression. Just a collective… “meh.”This epis ...  Afficher plus

Wendy's "Vanilla" Shakeup: Let's Get Bolder & Back on Top

Wendy’s was once the fresh, honest, slightly rebellious burger chain. Today it’s stuck between fast food giants on one side and premium burger rivals on the other. Prices match McDonald’s, but the brand isn’t perceived as a value leader. Quality is decent, but not elevated enough ...  Afficher plus