Business Wars

Business Wars

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Roomba: Hitting the Wall | Fast, Cheap, and Out of Control | 1

It’s 1984 and MIT professor Rodney Brooks has a radical idea: robots don't need complicated brains to navigate the world — they just need simple rules. Brooks and two of his students, Colin Angle and Helen Greiner, turn that idea into a company called iRobot. The company chases g ...  Show more

The Sweetener Wars | Attack of the Cancer Rats | 1

The promise seemed miraculous. Sweetness minus the calories. But when studies begin to link artificial sweeteners with cancer, the entire industry faces oblivion. And it'll take some lightning-fast pivots and Donald Rumsfeld to pull it back from the brink.If you’d like to hear mo ...  Show more

The Sweetener Wars | Sweet Goes Sour | 2

After years on top, Sweet’N Low is sinking fast. Newer artificial sweeteners aspartame and sucralose are spawning fresh competition. But the problems go even deeper – because within its own ranks, fraudsters are draining Sweet’N Low's coffers.If you’d like to hear more about the ...  Show more

Warby Parker vs Luxottica | The Empire of Eyes | 1

After a childhood of hard knocks, Italian entrepreneur Leonardo Del Vecchio sets out to build an eyewear empire by swallowing brands like Ray-Ban, Sunglass Hut, Lenscrafters, and Oakley. But as his wealth and power grows, four MBA students in Philadelphia ask if there’s room for ...  Show more

Warby Parker vs Luxottica | Getting Vertical | 2

Warby Parker is three weeks old and its online glasses store is proving so popular the brand’s in danger of burning out. But if it’s going to pose a real challenge to Luxottica, it needs to learn how to sustain that momentum.Audible subscribers can listen to all episodes of Busin ...  Show more