#010: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja
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#010: Pursuing Excellence & Principles for Ru...

Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency). Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights. Alex Birkett goes way back with Peep. In fact, he used to work for him! As such he's learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what’s important in life. This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for continually launching and running new businesses. This interview was done in-person, so excuse the slight inconsistencies in audio since Alex didn’t have his usual podcast set-up. Enjoy and prepare to be intrigued!Connect with Peep on Linkedin or Twitter.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

#009: Building Communities, Teams and Companies through Marketing with Sabel Harris
1h 25min
Sabel Harris and David Ly Khim met through their co-marketing efforts while she was at Contactually, and during David’s time at Hubspot. Sabel has held various roles as Director of Marketing at tech s ...
#008: Marrying High Caliber Content with a Demanding Publishing Cadence with Tracey Wallace
1h 21min
Tracey Wallace is currently the Director of Marketing at MarketerHire, an on-demand talent marketplace for pre-vetted, expert marketers. Previously, she was the Head of Marketing at Eterneva (eternity ...
#007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King
1h 51min
Bill is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. ...
#006: Kitchen Side: How Top Content Creators Build Passionate Audiences
53min 44sec
This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agenc ...
#005: Kitchen Side: How To Be An Effective Content Marketing Strategist
1h 0min
This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agenc ...
#004: Kitchen Side: How to Build a Content Editorial Calendar
29min 34sec
The Long Game is a podcast which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy.But this particular series of the podc ...
#003: Finding Your Creative Sweet Spot with David Kadavy
1h 30min
In this episode of The Long Game we interview David Kadavy, author, podcaster and self-publishing coach. He’s the author of three books: The Heart to Start, Design for Hackers, and most recently, Mind ...
#002: Kitchen Side: Behind The Long Game Podcast
40min 30sec
The Long Game is a podcast we just launched which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy. But this particular ...
#001: Content Operations, Automation, and Storytelling with Tommy Walker
56min 1sec
In this episode, we interview Tommy Walker, a content strategy consultant and founder of WalkerBots Content Studios, (formerly at Shopify and Intuit).  He was first propelled into marketing after gett ...
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