Mark Evans interviews Oren Greenberg, founder of Kurve, about his pivot from growth marketing to AI-native go-to-market systems. Greenberg explains how he now helps B2B companies—typically CEOs at smaller firms and CMOs/CROs at larger ones—implement custom AI projects (like ICP m ...Show more
B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan Levy
Mark Evans hosts Dan Levy, founder of Storyline, to discuss what storytelling really means in B2B and why companies need an overarching “storyline” to align marketing, sales, success, and product. Levy defines storyline as what you do, how you’re different, and why it matters to ...Show more